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This site shireswimschool.com.au has the following on the web site, "Australias first SALT WATER indoor heated teaching pool." Our analyzers noticed that the webpage also said " At most swim schools you expect what you pay for, we are DIFFERENT because we DELIVER." The Website also stated " Let you and your child experience the difference in quality. Shire Swim School located in Kirrawee in Sydneys southern suburbs, was established in 1998. Coach John Widmer wanted to create a swim school that would teach children to swim correctly and with good efficient technique. Please email John Widmer at." The website's header had Shire Swim School as the most important keyword. It was followed by kirrawee, southern suburbs, and swim coach which isn't as ranked as highly as Shire Swim School. The next words the site used was John Widmer. heated pool was also included but will not be viewed by search crawlers.